Envision a Mykonos trip, and hedonistic hospitality springs to mind. The island’s tourism scene centers around its high-flying beach clubs and beautiful coastal town aesthetics. Sip sundown cocktails, wander the grey-flagged streets of Little Venice, and admire the famed Mykonos Windmills up close — just save time for luxury shopping, too. With such an array of celebrity and affluent clientele, it’s no surprise that luxury shopping in Mykonos isn’t to be missed.
Harnessing the sheer number of designer stores available is one of the best tips to know before visiting Mykonos. Nothing inspires a spot of retail therapy like that post-sunbathe glow, and high-end shopping is one way to keep up with the glamorous beach club crowds. Whether you sway Gucci or Chanel, this guide will whisk you through the island’s most prestigious retail opportunities. It’s simply a question of knowing where to go.
Why Mykonos is a Top Destination for Luxury Shopping
In part, Mykonos is a top-tier shopping destination simply because of supply and demand. The majority of the crowds it attracts are affluent individuals with a taste for the aesthetics in life — so providing plenty of Mykonos designer stores is the next logical step. Historically, even the likes of the Hadid sisters have flocked to the island for fashion-flaunting breaks in the Mediterranean sun.
With supermodels, influencers, creatives, and socialites strutting its shores, why wouldn’t the island indulge in luxury stores? With such sunkissed visitors, it’s no wonder that tourists out of the spotlight are leaning into flattering purchases, too. It’s not just snapping the perfect pool shots at Mykonos luxury villas, but fitting seamlessly into aesthetic crowds at the best-rated restaurants in Little Venice.
Swimwear and Grecian-inspired elegance is at the heart of fashion in Mykonos. A quick glance at social media will confirm its unofficially agreed-upon theme: channeling your inner Greek goddess (or God). Indulgent yet breezy is the vibe.
Major brands, including Louis Vuitton and Gucci, have carved out real estate on Mykonos’ shorelines. However, tradition is never too far away.
The beauty of this Cycladic island is ultimately the timelessness of its heritage — Mykonos has an elegant Aegean allure. Alongside international flagships, step into lesser-known stores to purchase traditional attire like custom-made Grecian sandals or statement jewelry. The scattering of independent stores with luxe hand-crafted goods is an ode to its deep-rooted fashion. Browse these Mykonos-born boutiques or embrace more open-air shopping experiences at the likes of Agora Market.
Best Areas for Luxury Shopping in Mykonos
With fashion so ingrained in modern-day Myconian culture, it’s not just a question of knowing which stores to visit. It’s important to understand the neighborhood layout. Different areas of the island offer different experiences of luxury shopping — pick carefully. For those seeking more permanent souvenirs than a tan from a beach day, it’s essential to establish your Agios Ioannis from your Little Venice.
Get ready to pinpoint these neighborhoods. To embrace its fashion-forward subculture, here are the best areas for luxury shopping in Mykonos.
1. Little Venice
Why Visit: Little Venice is a beautiful backdrop for eclectic window shopping, with moments of real Myconian fashion culture.
Little Venice is where to embrace that traditional vein of retail in Mykonos. This neighborhood is renowned as the island’s most beautiful residential area — its rows of white oceanfront buildings have balconies that actually hang over the waves. While, for pedestrians, grey-flagged streets weave in and out of traditional Cycladic stores and along the Old Port harborfront.
Pass by the kitschy mix of souvenir stores (with neat rows of bright blue fridge magnets) and niche cultural stores like Orthodox Georgiadis Icons (overflowing with Christ-adorned paintings and items). Amidst the treasure trove of higgledly paired shops, Mykonos Sandals is a must-visit. As the oldest sandal store on the island, it has been handmaking these traditional Grecian shoes since 1948. Treat yourself to a pair and dine at one of its trendiest restaurants; Kastro’s Restaurant is a top choice for your finest outfits.
2. Matogianni Street
Why Visit: Matogianni Street is the most renowned shopping district for pedestrians in Mykonos.
Matogianni Street is admittedly a guilty pleasure. The narrow grey-flagged pedestrian street is famously beautiful; it has garnered a reputation as one of the most scenic places to walk on Mykonos. Unfortunately, that comes with a cost — crowds. Get there in the off-season or outside peak times to experience this street in its best light.
Store-wise, Matogianni primarily offers a collection of high-caliber boutiques, each selling a mixture of products from different designer names. Visit DANDELION for bags and stray slightly off-track for prestigious Rousounelos, a jewelry store stocking stunning pieces from Cartier to Rolex.
3. Nammos Village
Why Visit: The most sought-after international designer stores in close-knit quarters.
Nammos Village is a former hotel-turned-upscale shopping district. Since its 2017 opening, big names have set up shop: Dior, Prada, Louis Vuitton, and Gucci (Mykonos) are just some of the designer brands available. The Mykonos neighborhood caused a serious stir when it opened; the likes of Em Rata, Gigi Hadid, and Kate Moss attended its high-profile launch party.
As if the sheer number of branded stores wasn’t sufficient, the sprawling, open-air shopping center sits just behind the beautiful Psarou Beach. It’s a sun-soaked spot for exclusively scoping out designer accessories and attire.
Top Mykonos Designer Stores to Explore
You’ve got an approximate map of the best areas for designer shopping in Mykonos. Nammos Village, Matogianni Street, and Little Venice are excellent neighborhoods in which to start any fashion-conscious search. But how about getting more specific?
For those with a particular brand in mind, these stores are the top Mykonos designer stores to explore.
Gucci Mykonos
Address: Beach, 3 Nammos Village, Psarrou, 846 00, Greece
Technically, there are two Gucci stores in Mykonos, but we’d sway towards recommending the two-tiered shop in Nammos Village. Gucci Mykonos is set in a classic all-white Cycladic building with simplistic signage above its main entrance. Brave the reviews of slightly lackluster customer service, and you’ll be impressed by the beautiful green-blue themed interior design and careful range of shoes, bags, and select clothing. The Nammos Village location is simply a cherry on top.
Chanel Mykonos
Address: CHANEL Boutique Building 4, Nammos Village, Psarrou Beach, Mykonos, 846 00, Greece
Could there be a classier spot for Chanel Mykonos than amongst the white-washed streets of Nammos Village? It might be an international name, but the setting oozes Cycladian; archways, stone architecture, and grey-flagged streets cement its Myconian aesthetic. Officially called ‘Chanel Linea Piu,’ the store stocks a mixture of apparel and accessories. With that said, it’s best visited for bags or designer footwear — categories with the most ample selection.
Louis Vuitton
Address: Enoplon Dinameon Street, Tria Pigadia, 846 00, Greece
Shifting our focus from the high-caliber stores of Nammos Village, there’s an acclaimed Louis Vuitton right in the heart of Mykonos Town. Louis Vuitton leverages iconic levels of brand awareness — its monogrammed handbag and luggage designs are instantly recognizable around the world. This store in particular has glowing reviews, with visitors praising its beautiful white exterior and helpful staff.
Insider Tips for Shopping in Mykonos
Luxury-loving shoppers really thrive on the Myconian retail scene. The mixture of sand, sun, and surf is complimented by the fashion-forward culture — what a beautiful location to showcase your new buys.
Getting the most out of your experience should be a paramount priority. With these insider tips, luxury shopping in Mykonos will have you heavily laden with dreamy buys in no time.
1. Shop Sooner, Rather Than Later
The most rookie maneuver is leaving shopping until the final day. Scope out the best neighborhoods and stores before arriving in Mykonos. This way, you can hit the ground running and leave plenty of time for custom-made products and alterations.
2. Don’t Stick Solely to International Designers
International designers like Chanel, Louis Vuitton, and Cartier are all sought-after names to have plastered on beautiful products. But don’t overlook the rarer finds; custom-made Grecian sandals are harder to find off Mykonos’ shores and offer more national and cultural allure.
3. Brush Up on Swimwear Brand Knowledge
Swimwear isn’t necessarily part-and-parcel of everyday life. For inner-city New Yorkers or high-flyers in London, it’s understandable to not yet know your Hunza G from your Cos. Mykonos centers around beach clubs and ocean-friendly fits, so brush up on basic swimwear brand knowledge on the plane. Luisa at Nammos is a pretty place to browse once you land.
4. Know How to Check Authenticity
If purchasing bargain brand replicas is your ultimate goal, then by all means, shop without establishing product authenticity. But this is an essential step for luxury-conscious customers actively seeking fashion investments. Know the signs: bad stitching, misspelled words, faulty logos, and sticky zips are all red flags. If possible, request a certificate of authenticity and inspect a product thoroughly before purchase.
5. Remember to Save Money With a VAT Return
VAT might seem like a financial drop in the ocean. Why not get some money back, though? Non-EU citizens can claim refunds on their purchases at Mykonos Airport. Just request a tax-free form when purchasing the item, keep the original receipt, and have your passport ready to display.